How The TrustLeader Coaching Program Works

A clear journey, with milestones that make progress measurable.

Trust doesn’t improve by accident. That’s why TrustLeader Coaching follows a proven process. From the first diagnostic assessment to your 12-month maturity leap, every step is structured, transparent, and measured with scorecards — so you always know where you stand and where you’re going.

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Your 12-Month Journey

Step 1 — Assessment & Roadmap

What happens:

  • After your alignment call, you’ll complete the TrustLeader Assessment — a diagnostic of your current trust maturity.
  • We’ll review your results together in a Roadmap Session.
  • You’ll receive a personalized Trust Roadmap that highlights your trust gaps, opportunities, and ROI potential.

  • Together, we’ll define the specific goals you want to achieve through coaching.

What to expect:

  • A clear baseline of where your company stands today.
  • Prioritized, client-defined goals for the next 12 months.
  • Confidence that the program is tailored to your needs, not generic.

How it’s measured:

  • Your TrustLeader Scorecard baseline (starting maturity level) serves as the guardrail for tracking progress and holding us both accountable.

A diverse group of hikers viewed from behind are gathered around an unfolded topographical map meticulously planning their route One hiker holds a brass compass aligning it with the terrain before them Majestic snowcapped mountains rise in the distan

Step 2 — The First 90 Days: Building The Core Assets

What happens:

  • Put in place the core assets every trust-building company needs to succeed.
  • Establish rhythms of coaching sessions, clinics, and accountability check-ins.
  • Align leadership, sales, and marketing around your trust-building strategy.

What to expect:

  • Key tools and playbooks set up.
  • Initial cultural alignment around transparency and customer-first growth.
  • Quick wins to build momentum.

Measured by: Early scorecard movement — readiness of foundational assets, engagement, and alignment.

Group of hikers getting ready for the hike

Step 3 — Ongoing Cycles: Installing the Cornerstones

What happens:

  • Every 90 days, focus on embedding a set of TrustLeader cornerstones into your business.
  • Use templates, AI prompts, and playbooks to accelerate implementation.
  • Ongoing clinics and peer accountability to solve live challenges.

What to expect:

  • Deeper integration of trust principles into sales, marketing, and leadership behaviors.
  • Consistent progress against your roadmap.
  • Tangible improvements in sales cycles, loyalty, and customer experience.

Measured by: Quarterly scorecard reviews — milestone completion, performance metrics, cultural adoption.

Group of hikers getting ready for the hike (1)

Step 4 — The Maturity Leap

What happens:

  • At the 12-month mark, measure your progress against the roadmap.
  • Document your maturity jump — whether from Emerging → Expected or Expected → Extraordinary.
  • Decide: cycle again for the next maturity leap, or consolidate gains.

What to expect:

  • A measurable trust maturity jump in 12 months.
  • Documented business results (shorter sales cycles, higher retention, stronger revenue).
  • A clear decision on next steps: continue cycling, expand implementation, or celebrate the transformation.

Measured by: End-of-year scorecard review — showing maturity jump and ROI impact.

A diverse group of hikers, viewed from behind, are gathered on the summit after a strenous hike but elated that they have overcome the challenges. They are soaking in the majestic, snow-capped mountains rise in the
Monthly Rhythm

Results Are The Expectation, Not The Exception

Your cohort follows a steady rhythm designed to keep you learning, applying, and adjusting week after week. This rhythm creates momentum without overwhelming your schedule. Expect to invest 3–4 hours per week in total — and expect to see the compound return on that investment quickly.

Weekly Live Coaching

Every week, you will participate in a focused coaching session led by Hannah Eisenberg. Each session consists of quick accountability check-ins, curriculum-based learning, hot seat discussions (for Catalyst), and live working time.

Weekly Live Coaching

Implementation & Clinics

After each coaching session, you will have two weeks to implement what you learned within your organization. As a cohort, we will hold each other accountable. If you have questions or get stuck, join our weekly clinic hours.

Implementation & Clinics

Training & Resources

You will have access to the tools, templates, playbooks, worksheets, video-based training, and other resources in your cohort portal. There you will also find the session recordings, as well as your weekly commitments and accountability reminders.

Training & Resources

Go Beyond Just Good Advice. Get Agency And Accountability

Advice without agency and accountability is just noise. That is why TrustLeader Coaching is built around measurable progress milestones.

Here’s what that means in practice:

  • Together, we will set your 90-day milestones based on your TrustLeader Assessment and roadmap.

  • You will track your process on your TrustLeader Scorecard and report back within your cohort. Falling behind isn’t ignored — it’s addressed.

  • You’ll receive structured feedback and support to help you stay on track.

This isn’t a program you can “sit in the back of the room” for. You’ll be expected to show up, do the work, and demonstrate progress. If that excites you, you’re in the right place. If it makes you nervous, you might not be ready yet — and that’s okay.

a female business coach teaching a small cohort of diverse professionals online (via zoom or Google Meet)