---
title: "Lead With Trust: Learn More About The Book"
description: Learn how to grow your business with trust using Lead With Trust. Register for a free copy and discover the TrustLeader Framework for unmatched results.
---
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- [What Is A Context Layer?](https://www.trustleader.co/ai-context-layer)
- [From Scattered to Scaled AI Substack](https://fromscatteredtoscaledai.substack.com/)
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- [Books](https://www.trustleader.co/scattered-to-scaled-book)
### [Scattered To Scaled](https://www.trustleader.co/scattered-to-scaled-book)
A practical guide for CEOs building a trusted AI foundation.
- [About the Book](https://www.trustleader.co/scattered-to-scaled-book)
- [Buy on Amazon](https://www.amazon.com/Scattered-Scaled-Advantage-Authentically-Theirs-ebook/dp/B0HJQSM11D/)
- [Listen to the Audio Book](https://info.trustleader.co/scattered-to-scaled-free-audiobook)
- [Bulk Order for Your Team](https://info.trustleader.co/scattered-to-scaled-bulk)
- [Companion Guide](https://www.trustleader.co/scattered-to-scaled-companion)
- [Take the Assessment](https://scorecard.trustleader.co/scattered-to-scaled)
### [Lead With Trust](https://www.trustleader.co/lead-with-trust-book)
Stop chasing buyers and start building an unstoppable business.
- [About the Book](https://www.trustleader.co/lead-with-trust-book)
- [Buy on Amazon](https://a.co/d/7ePoj5O)
- [Starter Guide](https://www.trustleader.co/additional-book-resources)
- [Take the Assessment](https://trustleader.scoreapp.com/)
- [Podcast](https://leadwithtrustpodcast.captivate.fm/)
- [Listen to the Podcast](https://leadwithtrustpodcast.captivate.fm/)
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- [Invite Hannah To Your Podcast](https://info.trustleader.co/book-hannah-as-your-podcast-guest)
[Let's Talk](https://info.trustleader.co/ai-clarity-call)
[Let's Talk](https://info.trustleader.co/ai-clarity-call)
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- [Get The Context LayerProgram & Pricing](https://www.trustleader.co/trust-cortex)
- [Diagnostic & Roadmap](https://www.trustleader.co/scattered-to-scaled-diagnostic-roadmap)
- [The Foundation Five™](https://www.trustleader.co/foundation-five)
- [AI Clarity Roundtable](https://info.trustleader.co/ai-clarity-roundtable)
- [1:1 AI Roadmap Session](https://www.trustleader.co/scalable-ai-gtm-roadmap)
- [Learning CenterLearn Scalable AI](https://www.trustleader.co/inbound-marketing-resource-library)
- [What Is A Context Layer?](https://www.trustleader.co/ai-context-layer)
- [From Scattered to Scaled AI Substack](https://fromscatteredtoscaledai.substack.com/)
- [Scattered to Scaled Assessment](https://safe-to-scale-ai-readiness.scoreapp.com/)
- [CEO AI Briefings](https://info.trustleader.co/ceo-ai-briefing)
- [View All Resources](https://www.trustleader.co/inbound-marketing-resource-library)
- [Blog](https://blog.trustleader.co)
- [Books](https://www.trustleader.co/scattered-to-scaled-book)
- [Order Scattered to Scaled](https://www.trustleader.co/scattered-to-scaled-book)
- [Claim Book Bonuses](https://www.trustleader.co/scattered-to-scaled-book#claim)
- [Scattered to Scaled Companion](https://www.trustleader.co/scattered-to-scaled-companion)
- [Bulk Order Scattered to Scaled](https://info.trustleader.co/scattered-to-scaled-bulk)
- [Lead with Trust](https://www.trustleader.co/lead-with-trust-book)
- [Podcast](https://leadwithtrustpodcast.captivate.fm/)
- [Listen to the Podcast](https://leadwithtrustpodcast.captivate.fm/)
- [Join Me On Lead With Trust](https://info.trustleader.co/join-me-on-the-trustleader-podcast)
- [Invite Hannah To Your Podcast](https://info.trustleader.co/book-hannah-as-your-podcast-guest)
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OUT NOW
# Lead With Trust: Stop Chasing Buyers & Start Building An Unstoppable Business
## Your Buyers Already Distrust You. Here’s How to Change That.
#### *Lead With Trust* gives you a practical step-by-step framework for becoming the most trusted choice in your market.
Ultimately, everything in business comes down to **trust**. If your buyers trust you, everything gets easier: Lead generation? Easy. Closing deals? Easy. Customer loyalty? Easy.
We all know that. Yet, very few organizations build trust on purpose. Why? Because trust feels fuzzy, intangible, and hard to define. So we default to another marketing campaign or sales tactic, hoping this time things will change.
**Lead With Trust** is here to change that.
In this book, Hannah Eisenberg, The TrustLeader Coach and Certified Endless Customers Coach (formerly They Ask, You Answer), compiles 25+ years of B2B marketing and sales experience into a simple yet effective framework: The TrustLeader Framework.
[Buy On Amazon (eBook)](https://a.co/d/7ePoj5O)
## What Others Say About Lead With Trust
"Lead with Trust deserves a place alongside iconic books like The 7 Habits of Highly Effective People and The Tipping Point.”
Joel Salatin
Farmer, Author, Lecturer
"In Lead with Trust, Hannah shows why building trust the right way is not only a smart strategy, but also a passionate and beautiful way to live.”
[](https://www.linkedin.com/in/dcb/)
David C. Baker
"The expert's expert"—NYT. Author of The Business of Expertise
Running a business today can feel chaotic, like you are pulled in every direction at once. But you do have an anchor that will hold during any storm: the principle of trust. The TrustLeader Framework will help you set that anchor deep, so your company and your brand are built to last.
[](https://www.linkedin.com/in/marcussheridan/)
Marcus Sheridan
Author of Endless Customers and They Ask, You Answer
## What you’ll learn in this book
- **How to make trust tangible** so you can measure, manage, and scale it like any other business asset.
- **How to build trust intentionally, systematically**, and on purpose by following the nine simple steps of the TrustLeader Framework
- **How to create a personalized trust-building roadmap** and plan of action based on your unique situation
- **How to go from “one of many” to market leader** by being the most trusted and known brand in your space.
- **How to win without compromising your integrity**—buyers seek you out, sales cycles shorten, close rates improve, and loyalty fuels sustainable growth.
### The TrustLeader Framework
The TrustLeader framework is a step-by-step model for building trust intentionally and systematically by
- Communicating your competence, reliability, and integrity,
- Behaving with empathy, respect, and benevolence, as well as
- Leading through shared values, customer empowerment, and ethical disruption.
## Meet The Author
**Hannah Eisenberg** is a B2B trust expert and the founder of **TrustLeader**. With 25+ years in B2B marketing and sales—including a decade at SAP Global Marketing advising senior executives on competitive strategy—she has guided CEOs and leadership teams across industries to put trust at the center of their growth.
She created the TrustLeader Framework in 2024 and has since dedicated her work to transforming trust from a vague aspiration into a **clear, measurable, and unstoppable driver of business success**.
[Connect On LinkedIn](https://www.linkedin.com/in/hannaheisenberg/) [Email Hannah](mailto:hannah@trustleader.co)
## Who it’s for
- CEOs and leadership teams of B2B companies who want a **strategic growth advantage**.
- Sales and marketing leaders who need to **align on what trust really looks like**.
- Any business builder who believes **doing the right thing should be the winning strategy**.
## Have Questions?
Why are you sending copies of your books for free?
My goal is to impact 1,000 businesses a year through my work directly. Sending business leaders a free copy of my book is the fastest and most powerful way to accomplish this goal.
What's the catch? What happens when I fill out the form?
When you fill out the form, I will send you a book as soon as it is published in early 2025. In addition, you will receive an occasional email from me about the book launch, the TrustLeader assessment, and trust building in general.
Building AI-powered GTM & Revenue systems you can trust and scale.
- [Lead With Trust (Book)](https://www.trustleader.co/additional-book-resources)
- [TrustLeader Framework](https://www.trustleader.co/trustleader-framework)
- [Free Trust Assessment](https://trustleader.scoreapp.com/)
- [Blog](https://blog.trustleader.co/)
- [Resources](https://www.trustleader.co/inbound-marketing-resource-library)
- [Contact](https://www.trustleader.co/contact-us)
Hannah Eisenberg
+39 351 6069792
[hannah@trustleader.co](mailto:hannah@trustleader.co)
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