Pricing & Expected ROI
Building trust in your organization isn’t a side project — it’s the foundation for growth. Our coaching programs are designed to help executives like you embed trust at every level: from brand clarity and messaging, to sales alignment, to integrity and reliability systems that scale.
$2,500/month (Standard)
Which Option Is Right for You?
Choose Small Group Coaching if…
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You thrive with peer accountability and want to learn alongside other executive leaders.
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You value shared perspectives and benchmarking against peers in similar situations.
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You want a more affordable entry point into TrustLeader Coaching, while still gaining full access to the framework, tools, and resources.
Choose Mastery 1:1 Coaching if…
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You prefer a private, fully customized engagement tailored exclusively to your company.
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You want direct 1:1 access to Hannah in every session, with all attention focused on your challenges.
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You’re ready to make a larger investment for speed, personalization, and deeper strategic guidance.
What Other Costs Should You Plan For?
TrustLeader Coaching provides the framework, accountability, and tools to build trust as your operating system. But to implement successfully, you’ll also need to plan for some additional resources. We’ll help you keep your investment lean and focused:
Team Roles
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Content Manager and Videographer → Most companies either upskill existing staff or hire 1–2 roles. With the use of AI, these roles can often be combined if you find the right person.
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Sales & Operations Support → Leaders in these areas should be engaged to implement playbooks and cultural change.
Software Stack
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CRM & Marketing Automation (e.g., HubSpot) → Essential for alignment and measurement.
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AI & Data Tools → A lean set of tools to automate insights, improve productivity, and scale trust-building. We’ll recommend a streamlined, cost-effective stack.
Additional Learning
We might recommend additional resources such as:
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IMPACT+ Pro license for deeper sales & marketing mastery.
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Recommended books and resources for ongoing leadership and trust-building skills.
How TrustLeader Compares
When evaluating investment in your marketing and sales, it helps to compare against the alternatives most businesses consider. Here’s what you would typically spend elsewhere:
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Inbound Marketing Agency → $15,000–$25,000/month ($180K–$300K/year)
Agencies create campaigns and content, but you remain dependent on them, and cultural alignment rarely changes. -
SEO Company → $5,000–$15,000/month ($60K–$180K/year)
Focused on rankings, not on building buyer trust or shortening sales cycles. -
Messaging or Brand Consultants → $25,000–$50,000 (project-based)
Helpful for clarity, but static and not tied to implementation or accountability. -
Sales Training Program → $20,000–$40,000 (one-time)
Good for skills, but rarely changes the systemic trust issues that slow down deals. -
Executive or Business Coaching → $30,000–$50,000/year
Improves leadership, but doesn’t address marketing, sales, or customer trust as a system.
TrustLeader Coaching:
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$18,000 (founding) / $24,000 (standard) per year
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Covers sales, marketing, leadership, culture, social proof, and AI visibility — not just one piece of the puzzle.
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Designed to build in-house capability that compounds, rather than creating agency dependency.
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Backed by a proven framework and measurable scorecards.