Lead With Trust & Transform Your Business Into A  

TrustLeader Coaching is a 12-month journey because meaningful change takes time. You can’t rebuild how your company earns and sustains trust in just a few weeks. That said, we know circumstances can change. We ask that you commit to the first three months and attend at least 80% of the sessions during that time. After that, if you don’t see the value, you may continue month-to-month with 14 days’ notice.

We believe deeply that if you show up and do the work, you will see results — shorter sales cycles, stronger retention, and healthier margins. This isn’t busywork. It’s a structured process that delivers when you lean in.

From day one, we define success together. Your journey starts with an Alignment & Planning Session where we set clear, achievable goals and map your TrustLeader Roadmap. These benchmarks give us a shared way to measure progress.

Success often shows up in tangible results: faster, more confident sales cycles, stronger customer retention, or improved margins. But you’ll also notice cultural shifts — clearer decision-making, greater accountability, and a team that leads with trust.

And with our Trust Guarantee, if you put in the work and don’t see meaningful progress after six months, I’ll make it right.

No. In fact, our goal is the opposite: to reduce your dependence on outside agencies. TrustLeader Coaching is designed to build in-house capability that compounds over time. That means training and upskilling your existing staff — for example, helping someone on your team step into a content manager or videographer role with confidence and efficiency. Some companies do choose to work with agencies for specialized projects, but the day-to-day expertise will live inside your business, where it belongs.

You can certainly read Lead With Trust and begin to apply the framework on your own. But in our experience, most organizations stall out without accountability. It’s one thing to understand the principles; it’s another to consistently implement them across sales, marketing, leadership, and culture. Coaching provides the structure, external perspective, and accountability to ensure change occurs. Think of it as the difference between going to the gym once a month on your own versus having a trainer who keeps you motivated and ensures you do the right steps in the right order.

For the program to work, the commitment is real but manageable. As the decision-maker, expect to invest about 3–4 hours per week. This includes coaching sessions, clinics, and implementation time. Your core team members (sales and marketing leaders, for example) should plan for 2–3 hours per week. We’ve seen that when teams treat this as non-negotiable time — just like they would for financial reporting or board meetings — the ROI compounds quickly. If you try to “fit it in around the edges,” you’ll see slower progress. The good news is that the time you invest quickly pays itself back in shorter cycles, fewer stalled deals, and more confident decision-making.

The TrustLeader Catalyst (Small Group Coaching) Founding Cohort (starting November 4th, 2025) is priced at $2,000/month for 12 months ($24K total), after which the standard rate is $2,500/month ($30K total). The TrustLeader Mastery (1:1 Coaching) requires a monthly investment of $6,250. You can pay monthly, quarterly, or annually at a discount.

While the numbers are straightforward, the real value is in the ROI. For example, in a $26M B2B company with a nine-month sales cycle, even a 30% acceleration can generate hundreds of thousands in additional revenue. In other words, the program pays for itself many times over if you put the work in.

They complement each other. Endless Customers (They Ask, You Answer) is a proven methodology for inbound and content-driven growth. TrustLeader builds on this foundation, expanding it into a comprehensive trust-building operating system. With TrustLeader, you’re not only learning how to create world-class content and use video in sales, but also how to align your leadership, build a customer-centric culture, implement social proof systems, and even establish credibility with AI search engines. If you join TrustLeader Coaching, you get all the benefits of Endless Customers — plus the broader strategic framework that makes trust the core of how your company grows.

That’s completely normal. Many leaders come to TrustLeader Coaching with hesitation — worried about the time, the investment, or whether they can truly make this work in their company. What we’ve seen again and again is that the leaders who lean in, even with those doubts, find the structure, clarity, and accountability they’ve been missing. You don’t have to have all the answers now — that’s what the program is for. If you bring integrity, curiosity, and a willingness to try, you’ll be amazed at what’s possible in 12 months.

You’re not doing this alone. Every participant has direct access to Hannah as their coach, their peers in the cohort, and the wider TrustLeader community within ClarityFlow. You’ll receive proven templates, prompts, and playbooks to guide implementation, along with weekly clinics to troubleshoot live challenges as they arise. And because this isn’t a one-size-fits-all approach, the coaching adapts to your specific business context. You’ll always know the next step to take — and have support as you take it.