Founder-led B2B companies don’t stall because of a lack of demand. They stall because trust lives in the founder, not the company. This causes drawn-out sales cycles, ghosting, and choosing larger competitors as a safer option.
TrustLeader® systematically and intentionally installs trust in a compounding process, transferring it to the firm.
TrustLeader® is delivered in small cohorts. We cap each group at 4–6 founder-led firms because:
Depth matters more than volume.
If invited into the Trust Clarity Intensive (first step):
If accepted into Installation (full program):
Both sides must agree it’s a fit.
This is not a sales funnel.
Here’s what actually happens:
Joining the waitlist does not guarantee admission into Installation. It gives you access to the first step.
Important: We expect you to attend at least 80% of the live sessions to participate in the program.
You complete a short form so we understand your company, your revenue stage, and the founder bottleneck you’re experiencing. There is no commitment at this stage — it simply gives you access to the next step.
After joining, you’ll receive access to the TrustLeader® Assessment, a 45-question diagnostic that identifies where trust is leaking across sales and delivery and where founder dependency is creating friction. It takes approximately 12–15 minutes and provides a clear baseline.
When the next Trust Clarity Intensive opens, waitlist members are notified first and invited to apply if there is mutual fit. The Intensive is a focused 4-week diagnostic and roadmap process designed to extract founder standards and define what must be installed first.
Investment: $5,000.
When the next Trust Clarity Intensive opens, waitlist members are notified first and invited to apply if there is a mutual fit. The Intensive is a focused 4-week diagnostic and roadmap process designed to extract founder standards and define what must be installed first.
Investment: $5,000.
Even if you go no further, the clarity gained during this phase is substantial.
At the end of the Intensive, we decide together whether your company is ready for TrustLeader® Installation. Admission is not automatic — it requires readiness, alignment, and commitment to structural change.
If accepted, your $5,000 Intensive investment is credited toward the 6-month Installation.
Nothing financially.
Joining the waitlist does not require payment, a call, or a commitment to the program. It simply gives you access to the TrustLeader® Assessment and priority notification when the next Trust Clarity Intensive opens.
You are not entering a sales funnel. You are raising your hand to explore whether structural trust installation is relevant for your business.
Yes, the Trust Clarity Intensive is a required pre-step that you cannot skip.
Installation only works when it is built on clarity.
Most founder-led businesses misdiagnose their plateau. They assume they have a lead problem, a marketing problem, or a sales talent problem — when in reality, they have a structural trust transfer problem.
The Intensive establishes:
Without that clarity, Installation becomes guesswork.
Some founders complete the Intensive and decide not to continue. That’s fine. The clarity itself is valuable.
It requires commitment. You should expect biweekly live sessions, weekly touchpoints, and implementation between sessions. This is not passive consumption.
However, most founder-led businesses are already spending significant time on:
TrustLeader® does not add work for the sake of work. It reallocates energy from reactive fixing to proactive structure.
It is slowing down strategically in order to remove recurring friction.
That is part of the work. Founder-led firms often operate through informal standards and unspoken expectations. As teams grow, misalignment increases because those standards were never extracted or codified.
Installation is not about bureaucracy. It is about clarity.
When standards are explicit:
If a team is unwilling to operate with clarity and accountability, structural growth will remain fragile regardless of the program.
TrustLeader® does not promise instant revenue spikes.
It is designed to reduce measurable friction in three areas:
Founder dependency.
Revenue friction.
Delivery leakage.
Common outcomes include:
For many firms, even one additional project or one prevented churn event can justify the investment.
The goal is not hype. The goal is structural improvement that compounds.
TrustLeader® is most appropriate for founder-led B2B firms that:
It is not appropriate for companies seeking emergency short-term revenue or done-for-you execution.
This work requires leadership maturity and a willingness to operate transparently.
That’s exactly why the waitlist and assessment exist.
You do not need certainty before joining the waitlist. You need curiosity about whether founder-dependent trust is limiting your growth.
The next step is small.
Join the waitlist.
Take the assessment.
See what the data says.
