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"I've trained more than 300 classes of operators on AI automations and RAG systems, and the tooling is the easy part. What stalls most builds is going looking for the company's actual standards (what good looks like, who they serve, what they'd never say) and finding there's nothing there to retrieve. It was never written down.
Hannah has spent years on that missing piece. Scattered to Scaled is the first practical guide I've seen to producing it. Read it before you build."
Rick Kranz
The AI Marketing Automation Lab
"A book like this has to do two things for me: diagnose the real problem, and hand me a way through it I can actually use. Hannah goes deep enough to do both — she doesn't stop at understanding the problem, she turns it into a practical, step-by-step method. Whatever she turns her attention to next, I pay attention. Scattered to Scaled is no exception."
Chris Marr
CEO & Co-Founder, The Question First Group
“Hannah made me realise that most businesses, even the ones that think they're progressive on AI, aren't even scratching the surface. They're further behind than they know, and that should worry every CEO.
Scattered to Scaled is a brilliant guide for business leaders to understand the true lay of the land and the role AI needs to play in their company's future. This book gives you the tools and the language ‘to implement your business with Al.’"
Aaron Hutchinson
The Hutch Consultancy
*"I've spent my career on both sides of enterprise IT, buying it and now building with AI every day, and the pattern's always the same: the tools are ready long before the company is. Hannah's book is the clearest explanation I've read of how to close that gap."
David Butler-McAllister
Co-Founder & COO, Access IT Automation
"Everyone's racing to adopt AI, but few business leaders know yet how to win this race. This book makes the case that context, not the tool, is where the real competitive advantage will be won. Essential reading, whatever industry you're in."
Naama Eisenmann
Strategic Transformation Leader at UBS
"Hannah has a gift for seeing around corners on complex business problems most people don't even notice. This book puts that thinking on paper. Every founder should read it — the ones who don't will be playing catch-up on AI.”
Scott Eisenberg
CEO of SwapTheBiz
"I've known Hannah since our SAP days. At Codd AI, we turn a company's business and data knowledge into a governed context layer that every analytics tool and AI agent answers from, so people get the same trustworthy answer no matter who's asking or where. It's all about trust. Hannah does this with “Scattered and " on the go-to-market side. She gets what's in the founder's head — the standards, the definitions, what a company would never say or sell — out and into a context layer the whole organization runs on. This is how you finally get the CEO out of the kitchen. While Hannah frames this for mid-size companies, every CEO and data leader will do well to follow the ideas in her framework and apply it to your business domain."
Piet Loubser
COO & Co-Founder, Codd.ai
About The Author
Hannah Eisenberg is the founder and CEO of TrustLeader. She helps mid-market B2B CEOs move past scattered, one-off AI wins by building the Context Layer every AI in the business runs on: the standards, guardrails, and decided judgment that make AI safe enough to trust and powerful enough to scale. The result is an advantage that is authentically theirs, hard to copy, and built to last.
Hannah has spent 25+ years in B2B marketing and sales, including a decade at SAP Global Marketing advising the Office of the CEO on competitive strategy, and fifteen years running her own inbound marketing agency, where she won the HubSpot Impact Award for Best Client Growth Story. She is one of a small number of Endless Customers Certified Coaches trained directly by Marcus Sheridan.
In Scattered to Scaled, her second book after Lead With Trust, Hannah lays out the TrustLeader Method she uses with clients to build that Context Layer: Extract, Codify, Structure, Implement, Amplify. Based in Florence, Italy, she works with CEOs across the UK, US, Canada, and Europe.
