TrustLeader™ Catalyst

Build Your Unstoppable Business One Trust-Building Action at a Time

Join the TrustLeader™ Catalyst small group coaching program designed to become the most well-known and trusted brand in your space and transform your business by building the kind of trust that drives loyalty, referrals, and sustainable growth.

6 seats only · application closes 4 Oct 2025

In 5 minutes or less.

Become the recognized expert.
Drive positive change.
Be the one to write the rules.

It Shouldn’t Be This Hard To Grow Your Business!

You're fighting price pressure, longer sales cycles, and stalled growth, while your competitors win with empty promises... but you don't know what else to do.

  • You know your marketing campaigns are ineffective. So, you are constantly trying out new tactics without achieving the desired results.

  • Your sales team is underperforming and wasting time on unqualified leads. They are pitching to everyone willing to listen. Buyers frequently ghost your team, and deals are stalling.

  • You are often forced to compete on price, so you are constantly second-guessing your pricing and competitive differentiation.

  • You have a sense that your business should be growing faster, but you don’t know what’s missing.

Above all, it is unfair that companies that do the right thing lose business to louder competitors who oversell and underdeliver.

👉 All of this will change once you start building trust intentionally and systematically.

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The TrustLeader Framework

The TrustLeader™ framework is the fastest path to not only becoming the most known and trusted brand in your space but also achieving trust-based market authority, influence, and leadership. It seamlessly integrates with the Endless Customers system and StoryBrand.

Detailed Overview
Impressive work
Nothing else matters

TrustLeader Catalyst: Implement The TrustLeader Framework

Get ready to see your business transform. As part of this fast-paced, small-group coaching program, you will get all the tools, templates, and expertise needed to implement the TrustLeader™ framework sequentially and most effectively.

1

Weekly Working Sessions

Each 90-minute session zeroes in on one pivotal trust-building action—no fluff, no meandering lectures. Every challenge is carefully sequenced to build on the last, so momentum compounds week after week. These are true working sessions: bring your laptop, roll up your sleeves, and leave with real progress already in motion.

2

Implement Learnings

After every call, you will receive everything you need to implement what you learned. This can include playbooks, templates, GPT prompts, video lessons, and more. At the start of the next session, we will review progress and hold each other accountable before moving on to the next milestone in trust building.

3

Transform Your Business

Month after month, we focus on one high-impact area until it’s fully implemented and working effectively. Stack three of these focused cycles together, and you see the difference: stronger partnerships, faster deal velocity, and customer relationships that grow more profitable with every interaction.


Plus: Ongoing Implementation Support


How Much Will You Benefit From The TrustLeader Catalyst Program?

Take the free TrustLeaderTM assessment to clearly identify where your trust-building gaps and opportunities are. In the TrustLeader Catalyst program, we will learn how to address these gaps and seize those opportunities. 

Who Is The TrustLeader Catalyst A Good Fit For?

  • You are a business owner or leader of a B2B company with $5-$50 million in annual revenue.
  • You already have a marketing person and at least two salespeople in-house.
  • You are willing and able to act as an internal champion for trust building and true customer centricity.
  • You can directly impact your company culture as well as your marketing, sales, and customer service functions.
  • You are ready to dedicate 3-4 hours per week, every week to coaching and implementation tasks. 
  • You are excited by changing unfair or outdated practices and setting new standards.
  • You feel frustrated by the lack of purpose and strive to do the right thing.
  • You want to lead with integrity and give your employees purpose and direction.

This is not for you if…

  • You are not willing to invest 3-4 hours every week in regular participation in the coaching and implementation of what you learned.
  • You are looking for a quick & dirty fix to an urgent lead generation, sales pipeline, or other demand generation problem.
  • You aren't ready to be honest with yourself and reflect on how trust is built (or lost) in your customer experience.
  • You don’t believe trust is a business strategy worth investing in.

Important: We expect you to attend a minimum of 80% of the live sessions to participate in the program. 

Apply for the October 15 Cohort 6 seats only · application closes 4 Oct

How Much Does It Cost?

90-Day Sprint
€1497
/Month
Weekly 90-Minute Live Working Sessions
Individual Attention (≤6 group members)
Weekly Progress & Action Items
Access to all tools, templates, playbooks, video courses, and other resources
3-month commitment · Pay up-front and save €250
12-Month Commitment
€1250
/Month (Get 2 Months Free)
Weekly 90-Minute Live Working Sessions
Individual Attention (≤6 group members)
Weekly Progress & Action Items
Access to all tools, templates, playbooks, video courses, and other resources
Quarterly 1:1 Sessions (60 Minutes)
12-month commitment · Get 2 months free

Cancellation Policy & Happiness Guarantee:  Even by committing to either 3 or 12 months, you are never locked in. You can cancel at any time. If you attend at least 11 out of the last 12 live sessions and still don’t feel the program delivers the promised value, let us know, and we’ll refund your payment in full.

Apply For The TrustLeader Catalyst Program Now

The TrustLeader Catalyst Program is a small group coaching program with only six seats. In addition to your coach, this group will become your accountability and support system. We therefore only accept business leaders and owners who are a good fit for the program. 

How It Works

1. Apply (3 minutes). Click here and fill out the form and answer a few quick questions about your team, goals, and current trust gaps.

2. Book a 15-Minute Fit Call. You will be automatically redirected to Hannah's calendar, where you can pick a time slot that suits you. This call is to confirm that we are a good fit for each other.

3. Acceptance & Payment Link. If it’s a fit, you’ll receive an acceptance e-mail plus a payment link for your chosen plan.

4. Onboarding & Prep Work. As soon as payment is processed, you will get access to our private coaching community (Clarity Flow) and a link to the TrustLeader Assessment, as well as a welcome kit.

5. Cohort Kick-off — 15 Oct. Join the first 90-minute live working session and start building Competence, Reliability, and Integrity.

Apply for the October 15 Cohort 6 seats only · application closes 4 Oct